Marketing & ecommerce consultant. Partner at Beyond Reason. Leading marketing at Core Livings, Mountain View.
A decade building brands for others taught me how growth really works. Now I build my own, and I play every one of them like a long game.
Forbes Middle East, Mountain View, Cassbana, Digitology. The agency, media and brand side of the region. Today that playbook runs a consulting practice, a sportswear label and a living brand.
The full story
Marketing & ecommerce consultant
Brand, growth and ecommerce, led personally.
Strategy, Shopify builds and performance marketing for premium brands in Egypt and MENA. I lead the thinking and the client work myself, and my team executes. A decade of lessons, applied to your brand.
Partner
Premium sportswear, built digital-first.
Golf, tennis and padel apparel for Egypt and Dubai. As partner, I built the brand's entire digital engine from zero: the Shopify store, the catalog, payments, delivery across Egypt, and the performance marketing that drives it.
Leading marketing
Living, managed, inside Mountain View.
Rentals, resale and property management across Mountain View communities. I lead the marketing: the brand story, the positioning and the growth plan behind it.
Talk real estate marketingThe best decisions rarely happen at a desk. Mine happen between one call and the next shot.
Precision over power.
The longest drive means nothing if it's in the trees. Reach is worthless without aim.
Composure under pressure.
A bad hole doesn't lose the round; panicking does. Stay with the plan through a slow quarter.
Play the long game.
You don't win on one shot. You win over eighteen holes, over seasons, over years of deliberate decisions.
I take on a small number of founders and brands each quarter. You work with me directly, backed by my execution team.
Unfiltered conversations with the people building brands in the region. Marketing, ecommerce, real estate and the founder's road, one theme per season.